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The International Cultures Celebration
is the ideal marketing platform for reaching families from the segmented cultural markets,
or the vast multi-cultural community in the New York and tri-state area, while being
recognized by mainstream and cultural media and Adding To Your Bottom Line!
INTEGRATED PACKAGES
The International
Cultures Celebration, now in its 16th
year, consists of two high profile events:
The International Cultures Expo-Fest, occurring on
Sunday, June 17, 2001(Father's day!) in New York
City, consists of many National and Corporate tented
Villages with main stages, ongoing cultural
performances and presentations, informational booths,
cultural foods, music, costumes and dancing.
The International Cultures
Parade, occurring Sunday, September
9, 2001 in New York City, consists of thousands
of performers from the tri-state area representing
unique cultures from all over the world to thousands
of spectators. The Parade is an unforgettable
educational and cultural experience.
We invite your company to tap the sales and marketing power of our
unique event by becoming an Official Sponsor. Your fully integrated package of primary
benefits includes:
Title, Main Stage. Performers from multi-cultural communities
all over the tri-state area draw thousands of
attendees to our main stages. The focus of the
International Cultures Celebration is the Main Stage,
which would be given the name of your company ensuring
you a dominant presence throughout the Celebration.
Parade Float. Sponsor or Co-sponsor the most magnificent
floats in New York City Parade history. Your company
banners will be displayed proudly on your float as it
travels down the parade route.
NYC Block Villages. Participate in the transformation of New
York City blocks into cultural villages. Reach the
entire multicultural community or segmented markets by
locating your pavilion within the international
village or a specific cultural village. Each village
consists of 8-20x20 Pavilions, 1-40x20 stage with
sound system, 18-10x10 kiosks and welcome to the
(Company—Village) signs at the ends of the
block.
Sampling, Display, Distributing and Gathering Surveys. Your
centrally located (20x20) Tented Pavilion, which will
be decorated to reflect specific cultures, is the
ideal venue for your sales force to interact with
customers and provide hands-on demonstrations of your
products and services.
Signage.
Eye-catching floats, decorated cultural pavilions,
main stages and block village entrances will attract
spectators and participants to look at and remember
your company signage.
Guaranteed Visibility. Your logo in well over five million
prints—cultural
and mainstream print, radio and television media,
posters, flyers, special guest invitations and
signage!
BENEFITS
The International Cultures Celebration’s tremendous popularity and
high visibility create the perfect hook for increasing consumer sales and building brand
loyalty by promoting your brand to hundreds of thousands of families in the multi-cultural
community.
In short, the International Cultures Celebration offers a platform to Increase
Your Customer Base, Build Brand Loyalty, and Add to Your Bottom Line!
Here’s how:
Point-of-Sale Promotions. Drive Sales and Increase Market Share
with point-of-sale offers such as International
Cultures Celebration T-shirts with proofs of
purchase.
Sales Incentives. Drive sales by offering incentives
(i.e. coupons) to purchase your products and services
to spectators and participants of the International
Cultures Celebration.
Access to our Memberships Database. We will mail your company
literature, coupons, etc to our entire membership
database or specific segments of the database, at
cost.
Impactful Client Entertainment. Spend quality time with our key
(customers, retailers, etc.) in a high-prestige
environment. Your sponsorship includes 100 VIP passes
to each event. VIP passes not only include free
admission to the events, but a T-shirt and
refreshments at the hospitality pavilion.
Additionally, your sponsorship provides you the first
priority to tickets for our Saturday night reception
(September 8, 2001) at the United Nations featuring
three international superstars and Parade Grand
Marshals. Currently, we are in negotiations with Ricky
Martin, Gloria Estefan and other internationally
recognized performers.
And, as a community event, The International Cultures Celebration is
priced to encourage participation by businesses of all sizes. The fee for this package is
very affordable (please see attached Plan with schedule fees).
Please consider this proposal as a starting outline. There obviously
are additional opportunities that can be explored. I know that once we meet and when I
learn more about your objectives we can tailor the program to your exact goals and
priorities. Additionally, we have created a program that will show you your return on
investment. We would appreciate the opportunity to show you how our event can add to your
bottom line. This would require nothing more than a few minutes of your times; no
obligation, of course. |
